STUCK UP CLOTHING LINE
“ This assignment's objective is to design for products or consumables. (The open-ended nature of this objective gives the designer more control and freedom to explore). ”
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Stuck Up is a streetwear lifestyle brand, founded in the heart of Seoul, South Korea. With elements of punk and references to early 2000’s style, Stuck Up is made for the alternative, queer, avant-garde, unique, fashionable, bold, etc.
Stuck Up began as an idea from my love for my Korean class. I wanted to attempt a stationery and home decor brand that used a lot of kitschy phrases and bright colors to really sell the design. However, as seen in some of the process/development photos, nothing seemed to land super well. So, I shifted my goal to create a more streetwear clothing brand.
The inspiration for the logo was the iconic imagery of a Korean dragon. A Korean dragon, specifically, has antlers on its head which make them stand out from other images of dragons in art and design.